We are going to describe the basic overview
of what a perfect landing page is..
The
Headline:
Every page must have a heading.
According to online surveys; users spend only eight seconds to read your
heading. Your page headline should be
appealing. Make sure you understand why the user lands on your page and what
you should offer them as soon as they visit.
Without a heading, your visitor
will be confused. Provide context for your landing page with a clear headline.
Content
and copy:
The landing page content should
be optimized on the basis of the headline of the page. The content further
explain clearly, what the offer is and why your visitor will sign up or buy
your product. Appealing content with lucid language will make it easy for your
users to understand the landing page. You can brief about the offer/product
with few bullet points or in a paragraph. You should highlight geo-location of
the offer for your target audience.
Image:
The landing page image should be
relevant and interactive. The image should match the landing page headline.
When user comes to the landing page, they should understand the meaning from
that image.
Layout:
The layout should be clear,
understandable and offer clarity. Make some important points with bold, italic
and highlighted attributes.
Every point of landing page
should be clear, concise and relevant to your services or products.
Navigation:
Your main goal is to fill the
form and get happy leads from the landing page. And you have to attract visitor
to your landing page. Make sure if you are targeting to get leads, no need to
show the navigation. Because user can move to other page by clicking to the
navigation links. Add a link to privacy policy to help users to go through the
questions and answer.
Meta
or snippet:
Meta description and title is the
main factor and it will show up in SERP. Write short and simple description for
your product within less than 150 characters.
The
form:
This is the main part or goal of
the landing page. There are two types of forms- long and short form. Short form
can offer more leads but the extended form can offer higher quality lead for
you.
Share
link:
Add social media share button on
the landing page. Also share the page in Twitter, Facebook, Linkedin and Google
+. Hope you will get more leads from it.
